Web Trends 10 User Guide
The purpose of this document is to inform you on viewing and interpreting your Web Trends reports.
This "Information" icon highlights information that will help you in understanding your reports.
If any of this information is unclear, please send an email to kara.kinley@kp.org -- I'll try to improve and clarify this as much as I can.
Web Trends shows *Trends* in Data
The data captured in the report is not 100% accurate (for a variety of reasons), so the reports make more sense when comparing the trends rather then the actual numbers.
For example, you will get more information out of comparing 12/2014 with 12/2015 than you would by just looking at the numbers for the individual months. Try using the Calendar Compare feature to capture this information.
Log Into Web Trends 10
https://analytics.webtrends.com/logon
Type in the Account, Username and Password (all fields are case-sensitive) and click Log in.
NOTE: Help and other resources are available from this sign in page.
- Account is:
LIBRARY - Username is:
First.M.Last or First.Lastyour email address without the ".kp.org" - Password is:
what you've chosenClick "Trouble signing in?" link for password reset
Reports
Panel of available reports
After you log in, you will see a panel page of all the available "spaces" -- each space contains at least one report.
Types of Reports
There are three types of reports on the site.
- The App-IOS report allows you to choose subfolders (if any) under each profile. Our content is sorted into folders by region, then by type of content. We use these folder names to create reports based on all activity on the site content contained in that particular folder.
- The CL Content-Only reports show activity on site content uploaded via teamsite. It is organized by teamsite folder structure.
- The CL Portal Use (WCM) reports: show all portal page activity for one or all regions.The naming convention is "WCM Overview - {Region} Site" so select the one with your region's name or use the All Regions version for all portal site activity.
- The QA/UAT reports are for IT testing and are not suitable for reporting on.
Select a tab to view a sample report
Visitors, Visits, Views
Use page views and visits for your statistics, since page hits are not as accurate. Page hits occur from images on a page, automated server processes that monitor that the server is running, indexing by spiders, and the web trends product looking up HTML page titles. We've tried to find and filter out these hits, but it's not a foolproof process. It's easier to not use hits and use visits and views instead.
Visitors - Visits - Views ...
- A person who comes to the site is a visitor.
- A visit lasts until the browser window is closed or there is 15 minutes of inactivity.
- A page view is the number of times the page was requested from the server and opened in a browser.
You will see pages with something like: "5 visits 5 views" which means that each visitor requested the page once. You'll also see something like "5 visits 8 views" which means that at least one visitor requested that page more than one time.
Currently there is no way to capture the pages viewed by a single viewer or range of viewers. Web trends does not capture that information.
Who visited your content?
- Marketing > Visitors > Top Visitors: shows you a list of individual visitors by their IP addresses.
- Marketing > Visitors > Organizations: given the IP address, we have translated them into regions and NCAL facilities. You can then see content use by region/facility.
Pages and Files
What does "downloads" count?
In WebTrends, a page is a web page or pdf file.
A download is any other type of file that is not a web page or pdf. You'll see ppt, xls, doc, mp3, wav, etc.. kinds of files here.
Here are the specifics:
| Page File Extensions: | Download File Extensions: |
| <no extension>, asa, asp, aspx, cdx, cer, cfm, dbm, dhtml, hdml, htm, html, htmls, htp, htpl, htr, htw, ida, idc, idq, ihtml, jhtml, jsp, mdl, pdf, php, php3, php4, sgml, sht, shtm, shtml, sql, stm, txt, wml, xml, |
arc, arj, avi, bin, com, dll, doc, exe, gz, hqx, mp2, mp3, mpeg, ppt, rar, rpm, sit, tar, wav, xls, z, zip, |
Help with Reports
The following links are from the WebTrends online help manual.
- Viewing Reports
- Reading Report Data
- Filtering Report Data
- Adding and Removing Data Columns in Reports
- Setting the Report Calendar
- Viewing the Path Analysis Report
Suppose I have a Patient Instruction for members and I want to get the monthly page views for it. How would I find my page in webtrends?
Easiest way is to use the search box on Clinical Library.
On the search results page, the URL in green is the folder path to your content.
- From the URL, you can see the path is /pkc/national/mem_ed/pi/
- Look in the Content-Only reports and match the path name to the Content Report (in left nav). You should at least be able to match /pkc/region. For very large collections of content, you can match to 3 folder levels /pkc/national/mem_ed/
- Search for pi to see all the counts to all the PI's that live in that folder, or
- Search for bz1169 to see all the counts to this specific document.
Understanding Heatmaps
Heatmaps deliver insight into visitor interactions and site activity.
A heatmap is a visualization of where visitors click on your site pages. It overlays a page so you can evaluate where your interfaces are most effective and where they can be improved.
As visitors navigate a page, click event data is collected and stored separately from other Webtrends analytics data. As a result, click events are not counted against allocated server calls and do not increase page views. Click event data is updated hourly.
From the Webtrends online help manual:
Params
Params are appended to the end of URLs to track counts to links in KPHC or other external applications.
When you add a link to clinical library from KPHC, eConsult, or some other application that is not a normal website, then add a param to the end of the URL to track counts in WebTrends.
Param example:
https://clm.kp.org/pkc/region/yourpath/filename.html?param=kphc-testKK
If you have multiple name=value pairs in the url, the pattern should look like question mark first, then ampersands:
https://clm.kp.org/pkc/region/yourpath/filename.html?param=ABBR&name1=value1&name2=value2
To see the data captured, go to the Content-Only report in WT and select "Param" on the left nav. You will see all counts to the various params over the time period you select.
Click the report example image below to see how to access this report and view what the data looks like.
